Friven & Co. Ltd (formerly Mayfran International) was established in 1977 and was listed on the Singapore Exchange in 1995. Friven & Co. owns and distributes the following brands - Friven, DS, Perrin de Rossi, Relax at Home and Allegoria.

The Company's core business is in the manufacture and distribution of bed linens and bedding accessories. Through the recent acquisition of a group of companies (collectively known as Eagleton Holdings), Friven & Co. also distributes a wide variety of home/living accessories. These items include household items, toys, gardening products, stationery, seasonal dècor, electrical products, home décor and general merchandise. This enables the Company to offer customers holistic home/lifestyle solutions in order for them to achieve their lifestyle aspirations.

Friven & Co. distributes its bedding/bedlinen items in over 50 major department store counters in Singapore, Malaysia and Indonesia. Since December 2006, the Company has also been opening retail stores in the region. To date, four Friven & Co. stores have opened in Singapore (Jalan Kilang), Kuala Lumpur (Bangsar) and Jakarta (Senayan City & Menteng). A new store is scheduled to open in Suntec City Mall in July 2007.